I’m trying to be better at this whole ‘online engagement’ thing. See, there’s this whole subcategory of being a writer – of being an artist in general, I think – that involves promotion and networking and digital engagement and a whole bunch of other buzzwords. For a long time, I wrote it off as business management and either trusted it would take care of itself or I would eventually be able to hire somebody to help me take care of it. Neither of those things have manifested. So as I start 2015, one of my goals for the year is to learn how to handle this whole ‘promotion’ thing.
That I don’t even know what the proper word for it is probably tells you how clueless I am.
Long gone are the days when writing a good story was enough to make a living (if those days even really existed). Now, once a story is out (be it print, ebook, digital, what have you), there is a whole new dynamic involving cross-promotions with other sites, generating brand identity, growing the target audience, etc. While it starts to sound all business-y and cutthroat (at least to me), I look to Tim Ferriss and Oni Hartstein, whom have made their followings off producing quality work and simply being entertaining and engaging.
I’m a writer, first and foremost. The writing is always going to come first. But after the work has written, it’s got to move. Whether that be sell in Rhest for the Wicked’s case, or get wider visibility in Red Moon Rising’s case, I have to stop focusing quite so much on constantly producing the next work and just blindly hoping it will ‘take off on its own’. These stories need to be read, and I need to help them be read.
I don’t know where all this will lead. My quest is in its infancy. Maybe I’ll get Twitter and Instagram. I don’t know. But creating a sustainable promotional paradigm and approach is one of my goals for 2015. Let’s see what happens. 🙂
Happy New Year!
PS: Sorry about the late update. I wish I had an excuse, like I was fighting sharks or there was a hurricane or a power outage. This time, it was pure, dumb ‘I forgot’. Sorry! ^__^*