The start of the Christmas season is Black Friday, the day after Thanksgiving. That is a belief I cling to. And yet, there have been Christmas decorations in my local stores since mid-October. I can only assume this sort of advertising works, since stores never spend money on things that don’t directly and immediately generate more money.
Already, the buying of decorations and Christmas trees fills the air waves. I haven’t noticed a single commercial break on television that hasn’t included at least one Christmas-related advertisement. How did this march from the end of November to mid-October happen? How did Christmas slowly erode at the adjacent holidays until Thanksgiving was barely a thought during the Christmas season and the Christmas Carols stations were already cropping up before Halloween? How long until Christmas decorations go up before school starts back?
The march of the Christmas season is bad enough, but the disappearance of Thanksgiving Day is truly the most problematic. Many stores in my region (the Triangle, North Carolina USA) will be open part of, or even all of, Thanksgiving Day. Even if the stores themselves may not be ‘open’, employees will be required to arrive during Thanksgiving in order to man the midnight battlestations of Black Friday (a horrid holiday in its own right, but that’s a whole ‘nother discussion).
I’m pro-commercialism as the next man. Hell, as an author, I almost by definition have a vested interest in the buying of things, namely my books. But this is seriously getting out of hand.